Dr. Amy Bucher Spills the Tea on Precision Nudging, Patient Trust, and Behavioral Science in Healthcare

In this episode of HITea With Grace, I sit down with Dr. Amy Bucher, PhD, the dynamic Chief Behavioral Officer at Lirio, to explore how behavioral science is transforming digital health—one nudge at a time.

Amy shares her journey from academia to executive leadership, and what it means to guide a company’s behavioral science strategy at the C-suite level. We dig into why behavioral science is the missing ingredient in so many digital health tools, and how precision nudging can bridge the gap between what patients know and what they actually do.

From tackling chronic condition management and fragmented engagement, to expanding internationally with culturally relevant messaging via platforms like WhatsApp, Amy gives us an inside look at how Lirio is turning behavioral insight into measurable impact. She also opens up about balancing innovation with empathy, and how AI and behavior design can work together to build trust in healthcare ecosystems.